Char-Broil

“Electric Night”

What do you do when an agency hands you a budget and says, “make something cool so we can win this new business”?

You make something cool, of course. Our answer was Electric Night: we threw a party and filmed it. The result was organic, real, and beautifully messy—the kind of authenticity you can’t fake on a set.

Lived-in content that felt unforgettable, proving the best way to show off a brand is to let real moments take over.